Places Scout vs Semrush Local: specialist data or connected suite?
Compare the buying workflow and current product availability. Places Scout is now owned by Yext; confirm the offered product before relying on a legacy comparison.
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Fast verdict and product status
Compare Semrush Local against a current Yext proposal, not an assumed legacy Places Scout plan. Yext announced its acquisition of Places Scout in February 2025, and the Places Scout public homepage now redirects to Yext. This does not prove every legacy account or feature has been discontinued. Ask which product, limits and contract are available to a new buyer.
We have not measured either product’s speed, usability or ranking accuracy. This comparison is based on public documentation checked 14 September 2026.
What changes the purchase decision
| Buyer / task | Semrush Local | Places Scout / Yext enquiry |
|---|---|---|
| Agencies | Price the repeatable client workload and sample report | Ask about account availability, exports and report branding |
| Single business | Shortlist only if a recurring task justifies a paid plan | Confirm minimum commitment before proceeding |
| Multi-location | Calculate the portfolio allowance | Ask for permissions, location grouping and contract terms |
| Geo-grid / local intelligence | Check current point limits, scheduling and reporting | Distinguish legacy Places Scout functions from the current Scout offer |
| Citations, listings and reviews | Do not assume a tracking plan includes operational fulfilment | Confirm which separate Yext modules and directory coverage are quoted |
| Reporting | Inspect the export and client-facing output | Request the same sample before comparing |
| Price / value | See the checked pricing reference | Use a dated written quote; legacy prices are not a current offer |
A like-for-like pilot
Use the same location, keywords, grid dimensions, dates and scan frequency. Keep raw exports and distinguish organic rankings from map visibility. Compare the report a client actually receives, not screenshots taken under different conditions. Our site has not performed this pilot.
Calculate your scan workload before asking about credits. Include separately scanned competitors and optional analysis.
When to choose neither
If you only need occasional profile updates, start with the free GBP interface. If your immediate problem is incorrect directory details, start with listings management. Buying visibility reports alone will not correct those records.
Sources and buying paths
Sources: Yext acquisition announcement, current Scout product, and Semrush Local pricing reference.
Read the Semrush Local review or compare geo-grid tools.